Fleux
Fleux: Electric Dental Flosser Branding and Packaging Design
Overview
We partnered with Fleux to develop the branding and visual identity for its electric dental flosser, creating a modern and recognizable identity around a simple, convenient approach to oral care.
The project focused on positioning Fleux as an accessible contemporary hygiene brand, with a visual system designed to communicate cleanliness, ease of use, and product functionality.
What We Built
We developed Fleux’s complete brand identity, including logo design, product design, and packaging.
The visual direction was built around simplicity and hygiene, while the packaging was structured to communicate the product’s key benefits clearly and create a strong presence both on shelf and across digital channels.
Features & Functionality
- Full Branding & Visual Identity for an electric dental flosser brand
- Logo, product, and packaging design built for shelf appeal
- Positioning around electric dental flossers and modern hygiene products